Your book is rolling and you think your sales sheet is working hard for you. But is it? Is the blade driving the results it needs? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these red flags turn into inevitable headaches. If you can relate to any of these issues, it’s probably time to rethink your book’s sell sheet. But don’t stress too much. All can be arranged.
Sign # 1. Your message is inconsistent
For example, does your sheet reflect the content and information of the book, your blog, and your branding? Are the book’s cover, title, subtitle, and back cover information relevant to the book and do they project the right message to your book’s audience? Does your sales sheet project the same message as all the rest of your marketing collateral? Is your blog content relevant to the same audience you wrote your book for? A consistent message throughout your marketing collateral will make each piece more credible and powerful, and increase your chances of making a sale.
Sign # 2. You don’t really understand your audience.
While writing his book, he had a very particular audience in mind. And, of course, that is the best way to write a book. But now that your book has been selling for several months and your blog has been running for much longer, you begin to realize that there are other groups that are buying your book that you didn’t know would be interested in your topic. . For example, you might get questions from your blog readers that could be related to an audience or demographic that you hadn’t thought of before. You may also get questions on your YouTube page from another demographic. All of this new data that you didn’t have before can help you redesign your sales sheet to better reflect the needs of these new audiences. This will also allow you to add blog content that better meets the needs of these new audiences. You should always be willing to change gears to better serve your audience. The more you attend to their needs, the more books you will sell.
Sign # 3. You have not connected to any library
Your goal should be to send the sales sheet for your book to all libraries in the country. And you should get some feedback from them in the form of book sales, or at least some email questions from them. If you don’t get any feedback, you will likely need to reconsider what content needs to be added or changed on your sheet. Start by re-evaluating who your book’s audience really is and what marketing message you are using to connect with them. Show your sales sheet to a local librarian and ask for their comments and suggestions.
Sign # 4. Doesn’t seem professional enough
If your sheet doesn’t appear to have been professionally designed and printed, you shouldn’t have sent it in the first place. You only get one chance to make a first impression, so don’t waste that chance. Look online for other sales sheets and catalogs from other publishers for design inspiration. Finding an affordable professional graphic designer on the internet is also very easy. And, for a fee, some printing companies have a graphics / design department and will do the design for you. Pay the money and get it right. But even if you hire someone to help you with the design, you will need to know what information needs to be included. If you haven’t already, compare your sheet to others that sell a similar type of book. Everything I write or design I show to my children, both in their 20s. They are much smarter than I am and can be brutally honest.
Sign # 5. You are not making an emotional connection.
For any marketing effort to be successful, you must establish an emotional connection with the buyer. The better and bigger the connection, the more book sales you will have. Even if you don’t understand anything else about marketing, understand this and you will be a successful marketer and sell more books. The content or message found on your sales sheet should establish some kind of connection with the reader. The reader must believe that you understand their needs. And that you will share that information with them so they can fix your problem. They must believe that you have the answers for them.
You may not even realize that your blade is out of date or not performing to its full potential. Be sure to review it quarterly, or at regular intervals, so that you have plenty of time to keep it up to date and make sure it accurately reflects the book you are offering, as well as your contact information. Sell sheets are often the first impression people have of your brand. Take the time to make sure your website’s sell sheet is always up-to-date, professional-looking, and error-free.