Introduction to digital marketing:
Digital marketing can be defined as the promotion of brands or products and services using all forms of digital advertising. Digital marketing uses television, radio, the Internet, mobile devices, and any form of digital media to reach customers in a timely, relevant, personal, and profitable manner.
Ways to do digital marketing:
1.Search Engine Optimization
2.CPAP
3. Email marketing (factors like subject line, quality, and personalization matter)
4.Marketing in social networks
5.Marketing of digital screens
6.Mobile Marketing
7. Content Marketing (also includes blogs, ebooks, webinars, white papers, and a variety of other media).
8. Traditional marketing methods
Strategies and their Introduction:
1. Search Engine Optimization (SEO):
SEO helps a website to be based on the search engine results page (SERP) for desired keywords. SEO helps build a brand.
Process – Building measurable links and creating quality viral content are respectable marketing processes that work.
SEO return on investment (ROI) fluctuates as PPC (see below) goes up and down, and organic search results are more reliable than paid advertising.
That’s why SEO pays off more over time. This includes:
• Keyword analysis
• On-page optimization (optimizing a website at the page level)
• Off page optimization (building quality backlinks to website and web pages)
• Authority building for brand terms (this includes company profiles on major social networks)
• Website health checks (checking for technical issues)
• Analytical Reports (Provides how our campaigns perform by viewing traffic)
2. CPAP:
PPC helps to get search engine traffic for specific keyword terms. The benefit of this process is that we will pay only for the clicks we have received.
Google AdWords is the most popular PPC program.
Strategy: Identification of converting keywords, effective bidding process to keep costs low, etc.
PPC marketing gives instant results because it generates visitors quickly and also allows you to measure your budget and ROI properly. Getting the hang of Google AdWords helps your business make the most of the potential benefits of PPC marketing.
3. Email Marketing:
Email Marketing is the most traditional form of digital marketing, but it gives exceptional results if we can personalize each email.
Important things to consider:
Step 1 – Collecting the list of email ids. (Offering something like a PDF, e-book, etc. on our website can be helpful in collecting email IDs from recipients.)
Step 2: A service like Aweber.com, mailchimp.com can be useful for instant response messages and newsletter campaign management.
Step 3: Personalization is very important for a successful email campaign. The personalization must be in the Subject line, Message Body.
And factors like the catchy “subject line” and “short message” motivate the recipient to visit the landing page.
Newsletters – These are a wonderful way to engage with our community by sending out weekly or monthly newsletters.
4.Marketing in social networks:
Social media is the most profitable digital marketing strategy to engage with existing customers and build a brand in different social media communities.
First, define your goals. What are you trying to get from social media?
Strategy – This starts with identifying the right channels for the type of business we are in.
Step 1: creation of business profiles on Social Networks: Facebook, Twitter, LinkedIn, Google+ and Pinterest
Step 2: Use photo sharing services like Flicker, Instagram, etc…
using video sharing services like YouTube, Vimeo, etc.
using a PPT sharing service like SlideShare…
using PDF sharing services like Scribd.com, SlideShare.com, etc…
Step 3: Start activities that represent the activity sector of your company.
Step 4: Create a community on these third party social sites.
Step 5: Develop an editorial calendar to plan when posts go up, or manage your social media content stream through a platform like the Hoot suite.
5. Commercialization of digital screens:
• This includes paid advertisements (mainly image ads and video ads) on websites, portals, blogs related to our industry.
• This works well because the pages displaying these ads convey something through your website, which is our business industry. So the conversation rate is good in this process.
• With this display marketing we can increase the traffic of the site that provides ads and thus we can get some leads with conversion rate strategies.
6. Mobile Marketing:
Before starting this campaign, we must be sure that we can offer our services that can be accessed through mobile phones. If yes, please optimize your site for mobile phones.
• The optimization of the website for mobile devices is important.
Mobile marketing includes… mobile search, content delivery (optimized site), display ads (PPC), and mobile-friendly emails.
7. Content Marketing:
Content marketing is a popular trend in digital marketing as it includes blogs, e-books, webinars, white papers, and a variety of other mediums.
These are all signs of website freshness. Google likes sites that are updated frequently and provide a wealth of information.
The information we provide must answer a question or show some solutions to a problem. So that it earns respect and can be shared online.
Note: This content marketing will only work with almost all other online marketing campaigns.
8. Traditional Marketing Methods:
Digital marketing does not only depend on the internet. Apart from that, it extends beyond this by including other channels like mobile or cell phones, display banner ads, SMS/mms and outdoor digital etc.
All of these can be used effectively to create a brand for an organization. Most of these are paid and when we have any campaign regarding any public service that we can offer, we can get coverage in the following media for free. In other words, they win.
Television: Ads (paid)
Radio: Ads (paid)
Newspapers: Ads (paid) and News created by any activity carried out by the organization (earned).
News created by a program that offers some of the services to the public for free (earned)
Magazines: Ads (paid)
Conclusion:
The strategies made for an organization completely depend on their business model, the products they offer and the types of services they offer, etc. However, these are the main and most used methods in the best digital marketing service and we can interrelate them for any desired. results.