No marketing ROI in your small business? Here’s how to fix it

If you’re a small business owner, you know how difficult it is to manage all aspects of your business. Marketing is the backbone of any business when it comes to growth. Unlike large companies, small startups have to work with smaller budgets. As a result, owners must do everything they can to get the most […]

How to Prepare a Personal Injury Settlement Booklet

Thoroughness is key when preparing a settlement booklet or claim package to attempt to settle an injury case. Here are 32 tips from over 20 years of experience including a checklist or template to make sure your brochure is as complete as possible. (Note: In this checklist, the “settlement booklet” is sometimes referred to as […]

For-Profit vs. Non-Profit Companies: Where Can I Have the Biggest Impact?

We all long to make a difference in the world. But while there are many ways through which one can make positive change, people looking to impact the world on a large scale have no choice but to be bold enough to establish an organization through which they can ensure impact. durable. When it comes […]

Arenas in Digital Marketing

Introduction to digital marketing: Digital marketing can be defined as the promotion of brands or products and services using all forms of digital advertising. Digital marketing uses television, radio, the Internet, mobile devices, and any form of digital media to reach customers in a timely, relevant, personal, and profitable manner. Ways to do digital marketing: […]

Debunking the Facebook Hype: How to Use Facebook Pages in Your New Media Strategy

The rush of traffic that Facebook enjoys as the second most trafficked site in the world makes it attractive to business for this reason alone. However, the lack of control over its content, the non-commercial reasons people use Facebook, and its obtuse user interface are cause for concern. Learn how to use and how not […]

Strange but true: pronunciation similarities in Spanish and Japanese

If you know anything about the history of Spain and Japan, you will know that there are few similarities between their cultures and languages. Culturally and linguistically, Spain is heavily influenced by ancient Rome, as well as the country’s long Moorish rule. In contrast, Japan had its most powerful influences in Asia, mainly in Korea […]

digital television for beginners

Good news, digital television is here! What’s so good about digital television, you ask? Well, for one thing, the resolution has improved a lot. Currently, analog television offers up to 500 lines of resolution. The resolution of an analog TV is 720 x 486 for a total of 349,920 pixels. Digital television, especially high definition […]

Small Business Web Design: Five Common Mistakes to Avoid

If getting customers to visit your website is your first challenge, getting the customer to look around is your second. The basic layout, design, and content of your site can make the difference between a sale and a lost customer due to the back button. Whether you’re looking to build a website from scratch or […]

Complete Guide to Controlling Your Ecommerce Site’s Bounce Rate

A small bounce rate is quite normal. But, when your site experiences more, it’s scary. You are obviously losing a considerable number of visitors who might otherwise have stuck around and ordered something. So what makes them leave your site so quickly, i.e. within 5 seconds? Yes, a bounced visitor is someone who has left […]

Embroidery Digitizing: The 5 Most Common Digitizing Myths

However, some myths prevail in this area. Let’s see and analyze the 5 most common digitization myths. 1. Font size doesn’t matter Of course, that is not true. The ability to decipher letters in the case of text-based logos is crucial. Alphabets and letters should be large enough that people can read them from a […]