How YOUR nonprofit can master visual storytelling

According to ISPO News, we make approximately 10,000 decisions a day, and “products that evoke emotions always win.” Humans base 90 percent of their decisions on emotion, which, when you think about it, is a staggering statistic. Nonprofits have a distinct advantage over for-profit companies in offering their donors much of what they need for […]

11 things you need to do to build an impressive local presence

Local is all the rage these days as more and more businesses realize the importance of nearby audiences for more opportunities. Here are some steps you can take to make sure your website takes advantage of the best options for local leads. 1. Optimize your website content To attract a local audience, you need to […]

APA website citation: Citation of website sources in APA style

With the advancements of the Internet, from time to time there is a lot of information that cannot be easily accessed through regular databases, leading to the need for a proper website citation. The dating website comes in various styles and the most specific and widely used is the APA website dating format. The APA […]

Find out why Google Keyword Ranking is important to your website and how you can improve it

Ask any successful online marketer and they will tell you that the importance of Google keyword ranking cannot be overstated. Google is the undisputed leader of search engines and is used by a large number of people to find the information they need on the web. In other words, a vast majority of your visitors […]

How can a marketing consultant use storytelling to close a sale?

When used during a sales presentation, telling stories to clients can be a powerful relationship-building tool or they can explode in your face. Read on to find out why … Storytelling is a powerful tool for building relationships with potential customers. The reason most people don’t make the most of it is because most people […]

Essential Features of the Social Media Optimization Service

One of the integral parts of social media marketing, social media optimization includes a set of methods that are implemented to generate considerable web traffic to a website through a variety of promotional campaigns on social media. With the help of social media websites, business networking sites, online communities, and blogs, the social media optimization […]

9 Simple Steps To Website Speed ​​Optimization And The Top Reasons It Matters

Why web speed optimization is important Returning to the statistics, the Kissmetrics survey shows that 79% of users are less likely to visit a website with performance problems once again. Additionally, 52% of shoppers surveyed say that performance is an important ingredient for their loyalty. This means that the fastest websites generate quality leads. Surveys […]

Take advantage of what you do well in your marketing plan!

I recently saw a commercial for a carpet cleaning company advertising the ongoing training their employees receive. I’m not necessarily looking for a carpet cleaning company, but it got me thinking about the wisdom this company used in leveraging what they do well as part of their marketing plan. We moved into a new house […]

Concept-based teaching method

The concept-based teaching method can be defined as a type of learning that focuses on general ideas and learning how to organize and categorize information. Conceptual methods focus on understanding broader principles or ideas that can then be applied to a variety of specific examples. It can also be seen as a more top-down approach […]