Many of you reading this probably have a spa vision and use it to guide their business. Others may have bought a business and inherited the vision from the previous owner, or a vision was never developed. A business without vision is like a ship without a sail. A vision statement establishes the voice, core values, and philosophy of your business. Great visions inspire your staff and the public and project your business into the future.
A vision statement is the inspiration for why you do what you do.
Vision statements from top companies:
Amazon
“Our [Amazon’s] the vision is to be the most customer-centric company in the world; to build a place where people can come find and discover whatever they want to buy online. “(Quoted from Amazon.com)
PepsiCo
“PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environmental, social, economic – by creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship. , activities for the benefit of society, and the commitment to generate shareholder value by making PepsiCo a truly sustainable company. ” (Quoted from Pepsi Co.com.)
Estee Lauder
“Bringing the best to everyone we touch.” By “the best,” we mean the best products, the best people, and the best ideas. These three pillars have been the hallmark of our Company since it was founded by Mrs. Estee Lauder in 1946. They continue to be the foundation on which we continue to build our success today. “
In this Business News Daily article, we see how few companies know and / or communicate their vision:
According to a recent study that appeared in Harvard Business Review, up to 70 percent of employees do not understand their company’s strategy. Not understanding the position of your company can lead to poor decision making at all levels of an organization.
We agree: lack of vision affects every aspect of running your business!
If your spa doesn’t have a vision statement, it’s time to develop one. If you have one that doesn’t resonate with your business, it’s okay to switch it up.
Helpful tips for writing a vision statement:
Your statement should not be longer than 2-3 sentences. A great phrase works too.
The statement should be simple, clear and concise and use the present tense.
Communicate who you are as a company, don’t be generic
The statement shows how you want the world to see you
The statement should convey passion and be inspiring, something that all your employees want to aspire to fulfill.
Anyone who reads your vision will know EXACTLY who you are as a business
The purpose of a vision statement is to say a lot in a nutshell. Putting together a vision statement can take some time, however once it’s done, everyone in your business will be able to adopt it. Business decisions will be more strategic when you operate from your vision.