With online businesses sprouting like mushrooms after rain, you need to develop a specific creative strategy for your business if you want to stand out in this competitive industry. Even if your online business is based in a niche with little competition, an effective creative strategy will give you a clear direction in which your business should be heading.
An effective creative strategy is an integral component of any successful business marketing plan. In your online business, you should focus on generating profit and not so much on winning accolades and awards. Fortunately, you don’t have to go to business school to learn how to create the winning strategy.
The creative strategy can be summarized in 3 simple sentences. The first sentence describes the purpose of the creative message. The second sentence contains the benefits, which serves to achieve the purpose and ultimately the personality of the brand of your business.
For example, the purpose of Snooby Cookie Snacks is to convince dog owners of any breed that our dog treats are the most nutritious and healthy dog treats on the market at an affordable price. This will be accomplished by creating a product that is packed with all the essential vitamins recommended by animal nutritionists and has been certified by dog food and health associations. The atmosphere of the ad will be upbeat, natural, warm and loving.
Do you notice the simplicity of the plan? Instead of focusing on the hard sell, you focus on the profits. People don’t spend money on products, they spend money on the benefits that they will get.