More than just music and stunts: a corporate social responsibility

Although the main focus of the Vans Warped Tour is to put on good music for the people, raising concerns about environmental issues has also been an equally high priority for them. Vans Warped Tour launched a Green Warped initiative that made it the most environmentally friendly event in North America. With the initiative, the Vans Warped Tour switched to biodiesel to operate its tour buses and production trucks. Having more than 17 tour buses and about 19 production trucks circling the US for two months meant consuming a lot of fuel. Having been converted to biodiesel, the Vans Warped Tour significantly reduced the use of traditional fuel and thus reduced a great deal of pollution. By using a renewable resource such as biodiesel, Vans Warped Tour demonstrated the fact that biodiesel could be used on a regular basis and yet meet essential efficiency requirements.

Everyone involved in the Vans Warped Tour propagates and encourages following the three R’s of Restoration:

A. Reduce the consumption of non-renewable resources.

B. Reuse existing items before throwing them away.

C. Recycle products and items.

The Warped Eco-Initiative has grown into a cult movement that has greatly inspired young people to take the first step in restoring beauty to planet earth. Young people have been too enthusiastic to champion the cause and make a big change attempt. And it’s not that the Vans Warped Tour doesn’t have an incentive for them, volunteers have free access to the tour and are gifted a host of gifts such as t-shirts, hats, souvenirs, and many other items.

Vans Warped Tour believes in giving back to society. In the open environment, the tour builds stands where you can find a number of vendors addressing socially relevant causes. The sellers are environmental rights activists, civil rights activists, and even anti-racism organizations. These aside, various charities such as Teen Suicides, National Hope Line Network, and many more are also set on the tour. In fact, a tent by the name of ‘Girl Garage’ tackles problems in an innovative way. Fans visiting the tent are asked to design their jerseys and bid on Vans shoes. All the paperwork for the sale of T-shirts and shoes goes to the Suicidal Charitable Trusts.

The Vans Warped Tour also contributes to causes like the American Red Cross, Cancer Care, and even AIDS research centers. In fact, with the sale of every 4 tickets on the tour, $ 1 is credited to ‘Camp Hollywood Heart’, an institution that cares for families who have been affected by HIV / AIDS. In 2005, the tour brought more than $ 250,000 to the victims of Hurricane Katrina. But money is not just how they contribute / donate; many times, the artists on the tour come together and supply prefab homes to families in need.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *