CarMax is a unique car dealership that works hard to make car shopping easier for all customers. Their primary goal is to provide a hassle-free shopping experience with the assurance that each vehicle offers excellent quality. As part of its effort to make customers more comfortable, each CarMax location considers the general vehicle demographics in the cities and states where they are located. Dealers can service their inventory to meet the real needs of buyers in different parts of the country.
Inventory based on average customer
Drivers in different geographic locations have different vehicle needs. CarMax has recognized this and has tailored each dealership to offer the most popular vehicle styles in each region. A CarMax dealership in the middle of the Texas ranch will have a larger selection of trucks. CarMax dealerships in Minnesota will stock a larger inventory of 4-wheel drive vehicles that can handle winter snowfall. Dealers in suburban areas will make sure to stock more minivans or SUVs that are better suited for transporting large families around town. This targeted inventory system makes it easier for customers to find the cars they need every time they visit a dealership.
AutoCheck on all vehicles
CarMax guarantees a clean history of every vehicle it sells. They use AutoCheck vehicle history reports as a foolproof way to prove that the car or truck has not been involved in a serious accident. AutoCheck also provides information on the maintenance history of each vehicle. With AutoCheck, CarMax can avoid buying vehicles that tend to break down. They can be sure that the cars they sell have been well cared for by previous owners. Customers can also read the AutoCheck report to learn more about the history of the vehicle they are purchasing. Compared to other vehicle history reports, AutoCheck is easier for consumers to read. It’s just one more way CarMax makes car shopping easy.
Motivated to help customers find suitable vehicles
Since CarMax employees are paid the same commission rate for each car they sell, they have no incentive to try to push buyers toward more expensive vehicles. Sellers are more motivated to help a customer find the vehicle they really need without worrying about the value of the vehicle. CarMax employees also cannot change the price of any car, so there is no need to bargain when purchasing a CarMax vehicle. The CarMax model has created one of the easiest ways to buy a new car with complete confidence.