Leading market research firm eMarketer estimated in 2014 that global business-to-consumer (B2C) e-commerce sales would exceed US$1.5 trillion that year. These numbers indicate that consumer preferences are tipping the balance towards e-commerce. However, what is it about an eCommerce website that draws a customer enough to make a purchase decision? Often it is the images. E-commerce websites rely on clear and attractive images to create an attractive showcase of products for sale. This underscores the importance of high-quality digital imaging services, a goal that can be easily achieved by hiring the expertise of a digital imaging company.
Let’s take a look at the few advantages that e-commerce websites can get by opting for digital image processing services:
Aspects such as background color and frames and borders may not stand out when looking at an image; however, these digital image processing techniques are immensely important in enhancing the appeal of a photograph and attracting the attention of shoppers browsing hundreds of products on a page.
Even the images clicked by the most experienced photographers need cleaning, resizing, and enhancements. These very crucial aspects can only be successfully addressed by professionals trained in digital photo processing.
E-commerce websites often handle massive volumes of photography. This brings us to an important question: Is it worth going in-house or would you be better off going with a reputable company to process your images for you? Most smart companies choose the latter so they can focus on more strategic business moves.
These points provide a broad overview of why eCommerce businesses are better off with outside support when it comes to digital imaging services. Additionally, there are a myriad of other technicalities associated with image processing. On the one hand, the image format must be compatible with different web hosting plans; this factor is crucial if the same image is scheduled to be uploaded to multiple websites. In such a scenario, it is helpful to engage the services of a company that knows how to handle different image formats and resolutions to meet the requirements of different web hosting plans.
Things to Consider When Choosing a Digital Image Processing Company
While reputation is key, there are a number of other factors that need to be considered if you decide to partner with a digital imaging services company. Since time is of the essence, choosing a company that has a track record of quick response times will help you keep your eCommerce operations on schedule. Next, pricing models need to be affordable and add real value to your eCommerce business. Other aspects, such as a systematic reporting management system, a secure means of exchanging images (to avoid copyright violations), and the ability to handle massive images, go a long way in ensuring you hire the best digital image processing services. within your budget. can afford.