Online video marketing tactics must be effective for businesses to spend on billions of video ads. More than 180 million Internet users in the US watched a record 10 billion video ads in May of this year, according to a press release from comScore, Inc., the leading source for analytics information. digital businesses through its comScore Video Metrix service.
If you are a business owner, are your online video marketing ads in the top 10 billion viewed by 52 percent of the US population in May? Online ad viewing statistics are too great to ignore. Studies show that video advertising is a very effective marketing tactic for building brand awareness.
Use of video in online marketing
Online advertising is about sharing information about your products or services with your target customers online. In order for your audience to really understand what you are trying to impart, there are stages in exchanging information that usually begin with the launch of your products or services. In these different stages of online advertising, videos are the most effective tool to have a better communication with your target audience.
1. Product or Service Launch: Present your service or product using an informational video showing what the product looks like or how the service works. There is a lot of information that a video can share much better than mere words.
2. Product testimonial videos – No ad is more credible than a product testimonial from your existing customers.
3. Staff Video: Show your staff competence in a video with a real employee explaining the service you offer or a procedure.
4. Benefits of your product or services: Sometimes the ads don’t have to say much. Let the video show the benefits that customers can enjoy using the products or services you offer.
5. Video in emails: According to market research, emails with embedded videos double or triple the click-through rates of simple emails.
6. Promotional offers, contests: these events usually have a limited duration. You will need an exciting and colorful video to get the word out about promotional offers or contests in the shortest time possible.
There are many other ways to promote your company, products or services. However, they can only be consistently effective if done with a well-planned marketing strategy.
Video marketing strategies
Marketing strategies determine the success or failure of your online advertising. It is important to carefully consider the following:
1. Content: What should the video include for the audience to see it through to the end?
2. Sharing Platforms: Although YouTube is very popular, there are other sites to consider, such as: Hulu, BrightRoll Video Network, Adap.tv, and more.
3. Keywords – The right keywords are needed to rank high and ensure visibility on video sharing sites.
4. Promotion: This is necessary to maximize the exposure of your video.
Most user generated clips are produced and uploaded without any video marketing strategy. Luckily, some of them capture the attention of viewers to generate millions of views. However, for companies, it is imperative to have a well planned planning. video marketing strategy.