If you plan to have a fundraiser, it is advisable to consider writing a good description and uploading some personal videos and photos. This will give you a chance to get real and personal. If you are considering an online fundraising strategy, it is important to promote the fundraiser. Consider asking your friends and colleagues to share your page. Other online fundraising tips include:
· Launch a new mobile-optimized website
In order to effectively raise money, it is important to have a website that offers good first impressions. There are various tools available on the web that help businesses launch well-designed websites that are easy to update as well as being mobile friendly. These tools offer templates that include social media integration. Some of the templates are provided in multiple languages. They give you the opportunity to download free or low-cost themes to develop a mobile-optimized website.
· Launch an email newsletter
For several decades now, ezines have proven to be an effective driving force for online giving. A company may consider investing its financial resources and time in publishing ezines at least twice a month. Several web-based email communication services can help you launch an email newsletter. Rates can be as low as $15 for an email list of fewer than 500 subscribers. This can prove financially challenging for smaller businesses. However, it is a worthwhile investment. If your finances are limited, you may consider asking a major donor to sponsor your ezine for at least a year, and in return, you may consider promoting your business in the ezine.
· accept donations online
Due to the unlimited online banking infrastructure, online payments are possible. Therefore, you may consider setting up an online account to receive PayPal payments made with credit cards. Regardless of how slow or tedious the registration process is, it is important to accept donations online. You may consider adding the “Donate Now” button to the home page and other pages of the website and blog. Additionally, you can design a “Donate” page detailing how donors can send their donations online, find by mail, send mobile money or transfer funds.
· Create a Facebook page
One of the most effective ways to launch a social media presence is by creating a Facebook page. This will give you the opportunity to let the public know about your organization through Facebook status updates. Also, consider establishing a Facebook group that includes a link to the fundraising page. This can go a long way in encouraging online giving.