Do you feel that your business needs a rebrand, being a company of a decade?
If so, it’s certainly a good idea. As you continue to improve your product or service line with evolving technology and market requirements, your brand needs a makeover as well.
There are a number of companies that follow the rebranding without fearing its reverse effects. Because, even if the image of your company changes, the logo, the colors of the brand, the online presence, the services / products, the vision, the mission, etc. makes it challenging to retain the customer base, taking care of a few things can help you deal with it.
Things to keep in mind when making a rebrand –
Be flexible in developing another website: Don’t look for a new website unless your new services or products are extremely different from your old ones. Just put your new logo, new brand colors, freshly written relevant content with new targeted keywords, etc. may be enough. In case you need to have a new URL due to name change or similar reasons, it would be helpful to redirect the old site to the new URL. Making good efforts in terms of web design and SEO services is prudent. However, not having two websites or a brand new one would be easier from a maintenance standpoint.
Keep the same social media pages – Having established a fan base on various social media platforms, recreating all your social media pages is of course a huge risk of losing them. On the other hand, you will need to do your best to develop it from scratch. So you don’t need to put in all that effort as social media platforms like Facebook allow you to update your new information on the existing page.
No need to set up a new Google My Business listing – your current business listing is on the map, you have a huge following. So just updating that would be enough for your renewed business. The hassle of creating a new business listing shouldn’t be a problem for you.
Get Expert Assistance – While undergoing a rebrand and working on the above things, it pays to get help from top web designers, SMMs, SEO service consultants or experts. Since, only skilled brains and expert hands can help you to have effective rebranding results, putting up-to-date techniques and knowledge. Getting connected to the best web design and SEO services company in various cities like Mumbai, Bangalore, Nagpur would enable you to have skilled professionals to work for you.
So just follow these things to have a happy rebrand and see your effective results!