- Consider Your WooCommerce Store Navigation
We recommend flattening the navigation of your website. A flat website architecture reduces the number of clicks a customer will need to make to reach their desired destination, and is a fairly popular model. They’ll show links to your most popular pages plus any new or highly relevant content (such as sales or limited-edition products).
With the help of this flattened and condensed menu structure, the number of clicks between the home page and the deeper layer (or customer landing page) is greatly reduced. As a result, a visitor to your online store will easily find the page they need. Most importantly, this navigation model is a great way to improve your SEO as it makes your site easier for search engine bots to crawl.
- Make your Products visible with Categories and Subcategories
One of the most common mistakes people make when designing a WooCommerce store is that they forget to add categories and subcategories. When a customer visits your store, there’s a good chance they’ll need to sort through items during their search, and categories give them a quick way to do that. Additionally, you can use subcategories to further limit the results.
The first big reason is SEO. The more targeted pages you have with long-tail keywords, the more likely new customers will discover you on search engines like Google or Bing.
- Add live search to WooCommerce
In an effort to make it easy for your customers to find exactly what they’re looking for, we also recommend using Live Search. These prospects will be able to see the most popular and relevant search results from your eCommerce site in real time, speeding up the online buying process.
- Create your own unique product descriptions
Here content is king. You need to create truly unique content without copy and paste. In the end, duplicate content is another common mistake that users make while building their WooCommerce stores.
It’s very easy to just copy and paste content from one product page to another. As tempting as this can be, do your best to avoid it. You’ll find that your pages will have a much better chance of getting higher search rankings if you write your own unique descriptions.
- Improve internal content linking
Internal linking has always been a must for any successful online business. The idea is that visitors to your site read a blog article and click on the links to other related posts. But today we are talking about WooCommerce sites specifically, and this is another common eCommerce website owner mistake.
- Speed up your WooCommerce store
Increasing your site speed improves your SEO. Search engines like Google take page load times into account. A page that loads in a second or two is more likely to rank higher than a page that takes thirty. Second, nowadays even a 5 second delay will make your customers want to leave and is one of the main contributors to a higher bounce rate.