Do you go looking high and low for every customer, or do you make it easy for ready-to-buy customers to find you?
Like hunting, traditional marketing methods are inherently intrusive: they involve finding some way to get into a person’s life and capture their attention, whether they’re interested in the product or not. Most people don’t like advertisers barging into their lives and demanding their attention. This may sound like a case of stating the obvious, but for decades, this is exactly what companies have been doing. It may also explain the falling success rate of traditional advertising in a world where people have learned to tune out these ads.
Inbound Marketing, on the other hand, focuses on capturing people when they are interested in your product or service, and offering them a solution to their problem just when they need it. Instead of being intrusive, he focuses on solving problems and making customers happy. It’s a much better way to win a customer and make a sale.
Inbound Marketing has been shown to increase the number and quality of website visitors, convert more into qualified leads, and close more sales. It also addresses customer retention, ensuring customers are delighted and become advocates for your business.
Who is using Inbound Marketing?
An increasing number of companies, including some of the world’s largest commercial companies, are turning to inbound as their preferred form of advertising.
Imagine getting a list of your website visitors, their names, contact details, pages visited, and then ranked by their potential value to your business. Inbound marketing, combined with site analytics, provides this type of information and helps narrow down the best leads to follow up on.
Targeting Techniques
The success of inbound marketing lies in its ability to help educate and engage potential customers with valuable information and then measure the effectiveness of the information and activity. For example, you may find that a specific type of blog, such as a step-by-step guide, has a significantly higher conversion rate than other types of blogs. Then you know that the more you do, the more customers you will attract.
Inbound also allows you to personalize and tailor communications to each individual who visits your website. Whether you’re dealing with a single high-value lead or hundreds of thousands of individual consumers, inbound marketing capabilities enable precise targeting and personalization.
In short, inbound marketing reduces advertising costs, improves conversion rates, and increases ROI.