Sometimes bloggers forget to consider why they are writing a blog post. Their ‘why’ for each blog post is probably one of the most important aspects of blogging.
Taking the time to plan your blog posts ahead of time based on the season, events, and product promotions will help you remember why you’re writing each post.
Know your call to action (CTA)
If you start your blog post with an understanding of what the call to action will be, you can better stick to the ‘why’ After all, the main reason for writing the post is the call to action.
Consider the introductions
It can be helpful to write your introductions after you have written the body of the blog post. The reason is that you can use the introduction to foreshadow what they will learn later, which can help keep the reader’s interest.
Map Entire Post
The contours are good. You may not believe it yet because it can feel like you’re in school, but an outline can help you remember to put everything that needs to be there in the blog post. As you do the outline, the point of the post becomes super clear and you’ll be able to highlight that’why’ easier.
add images
Images help promote the meaning of your post in a way that words cannot. But, before choosing an image, you must absolutely understand the ‘why’ of your blog post. Is it to promote a product, educate your audience on some facts, or to motivate some other action like sharing, joining your email list, or something else entirely?
think of the headline
Sometimes a headline or title can help you determine the direction of your content. Some people write their title first, others write it last. Writing something down for a headline first can help you steer your blog post in the right direction. You can always perfect it later.
remember the conclusion
Once you’ve written the gist of your post and introduction, and added images and humor, don’t forget to add a conclusion to your post. Conclusions are where your CTA usually resides and where you will encourage sharing. It is often where the focal point of the publication also lives.
Edit with the goal in mind
Once you think you’re done, go back and edit your content with the goal in mind. That will help you fix any issues with the post, add relevant keywords, and make everything stand out more so the reason is obvious to your audience.