Over the past decade, Hong Kongers’ use of the Internet for work and life services has become more and more common, according to statistical reports from the Department of Statistics and Census. Currently, out of 100 people in Hong Kong, 34.7 are actively using the Internet. Setting up a company website to build a successful business platform on the Internet has become an important part of building a corporate image and promoting products.
Importance of a mobile site
At the end of 2015, out of every 100 people, there were 193 mobile broadband users, meaning that almost all people had two mobile broadband accounts on average. The number of third and fourth generation (3G and 4G) mobile broadband users increased to 14.15 million, a substantial increase of 21.9% per year from 2010 to 2015. Mobile telephony is no longer just for the young, as they are gradually making their way into the lives of the older segment of the population. As mobile broadband becomes more and more popular, the use of mobile phones and tablets for shopping is also on the rise. Whether on the way to work or at home on the sofa, you can easily shop at any time and at your own leisure. Therefore, a cross-platform responsive design website is one of the most important tools to win your business today.
No more homemade cookies
In recent times, web design and development has become a very professional field. 10 to 20 years ago, it didn’t take much to write your own website. But a website written at that time would not be very useful from a business point of view today. You have to do modern web design and at the same time consider UI and UX design, SEO, back-end technologies, and that requires specialized knowledge and experience.
Also, web development is becoming more advanced; Software like Dreamweaver is no longer powerful enough for modern web development. For example, responsive web design and CSS animations need deep programming knowledge to make websites look attractive and professional.
SEO is another area that requires a professional service. You need professional knowledge to tactically plan your SEO to increase your website traffic. Techniques like link building, page speed optimization, content refinement, and structural data affect how search engines like Google rank your website. Which means that without a professional guide, not many people will make it to your website, no matter how beautiful and impressive it is.
Think before you choose to use templates
You may be tempted to purchase a design template from one of the many sites that sell them, perhaps because of the lower price. But consider the drawbacks: Templates are usually built based on a specific back-end system, like WordPress, which means you’ll be limited to that platform. Another drawback is that a template is generic and in most cases will not be perfectly suited to represent your business. Lastly, other websites may be using the same template as you, or similar looking ones, which means your website will not look unique or stand out.
The solution is to find a provider that provides bespoke services. The cost will be higher, but the website will generate more value in the long run. The difference in web design can cause a 100+ times increase in site traffic. A successful website needs a great design and good marketing strategies. An attractive and well-built interface can keep users on the site, reducing the bounce rate. (Bounce rate is the number of users who leave your site without clicking through to any other pages.) That means that even if SEO brings traffic, you still need to prevent visitors from leaving your website. That’s what SEO companies won’t tell you because they don’t know web design and programming.